Sign up to get updates from us
Join host Suzanne Taylor-King as she interviews Bob Burg, co-author of The Go-Giver and Hall of Fame speaker. Suzanne shares how she has implemented Bob's principles in her own business, emphasizing giving value and building relationships.
Bob explains the origin story behind writing The Go-Giver parable with John David Mann. He discusses the power of storytelling to connect emotionally and authentically with people. Suzanne relates this to her own experience in healthcare sales, where you must solve patients' problems rather than sell unneeded services.
For skeptics, Bob clarifies that "giving" means providing immense value to others, which is the most financially profitable approach. He differentiates between manipulative selling versus persuasive selling focused on benefiting the customer.
Suzanne and Bob explore the iconic "does it make money?" quote, with Bob emphasizing that money is an "echo of value." He recommends first validating market demand before investing in a product. Suzanne shares tips on pricing based on the transformation offered.
They dive into influence, with Bob explaining the difference between push and pull. He stresses earning people's commitment versus mere compliance. Suzanne gives an example of powerfully influencing others by sharing her own emotional experience.
Tune in for Bob's wisdom on living the Go-Giver way, the principles of value creation, and earning influence through service. Discover powerful insights you can apply to your business and life.
Hall of Fame Keynote Speaker | Coauthor of the international bestseller, “The Go-Giver”
“You know you are going to experience something different and life changing from the first moment you hear Bob Burg. Simply put he not only gets what really matters in relationships between people but he knows how to share that knowledge with an audience in a way that is both informative, entertaining and soul searching. You don’t come away from time with Bob without having your life changed for the better.”
—Steve Murray
Editor of REAL Trends and President of REAL Trends Consulting, Inc.
MY MESSAGE: Shifting your focus from getting to giving (giving meaning constantly and consistently providing immense value to others) is not only personally fulfilling; it’s also the most financially profitable way of doing business.
It's a subtle shift in focus...and it works. Hundreds of letters from individuals and company leaders confirm that this key mindset shift as part of The Go-Giver methodology has accounted for a dramatic change in their business both on an individual and team level. This includes more enjoyment, greater productivity, an increase in customer loyalty, additional referrals, and a significantly increased bottom line.
After all, money is an echo of value. It’s the thunder to value's lightning. And, that the amount of money you make is directly proportional to how many people you serve and how well you serve them.
THE PREMISE: It’s all based on my international bestselling book “The Go-Giver,” which has sold more than one million copies to date and has been translated into 30 different languages worldwide.
M… Read More