Unlock Your Way with STK
Welcome to Unlock Your Way with STK, the ultimate podcast for entrepreneurs who are ready to finally get past their limitations and achieve their full potential. Hosted by Suzanne Taylor-King, a seasoned entrepreneur with 30 years of experience, this show is your go-to resource for inspiration, information, and innovation.
In each episode, Suzanne invites you to join her on a journey that goes beyond just building a business; it's about personal growth and transformation. Discover the strategies, insights, and stories that have propelled Suzanne and her guests to remarkable heights.
"Unlock Your Way with STK" features a variety of episode styles, from in-depth interviews with successful individuals to educational episodes that provide actionable advice. You'll even get a look behind the curtain of what it's like to work with Suzanne as she coaches amazing people like you who are striving to expand their businesses.
Subscribe now and embark on a transformative journey. It's time to unlock your way to success. Join us on "Unlock Your Way with STK" and make your entrepreneurial dreams a reality.
New to the podcast?
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Sept. 28, 2024
Ep40 Cory Firth - The Dark Side of Willpower and Unlocking Hidden Powers
In this episode of Unlock Your Way with STK, host Suzanne Taylor-King sits down with human impact strategist Cory Firth to explore the frontiers of personal growth and consciousness. Cory shares his journey of breaking free from traditional mental health models after discovering he had a suppressed gene affecting serotonin regulation. This led him to explore alternative paths to well-being, including psychedelics. The conversation takes an unexpected turn as Cory reveals how becoming a fat
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Oct. 5, 2024
Ep41 Joe Apfelbaum - The Simple 15-Minute Daily Habit That Can Transform Your Professional Network
LinkedIn isn't just a platform - it's a goldmine for business growth In this episode of Unlock Your Way with STK, host Suzanne Taylor-King sits down with Joe Apfelbaum, CEO of Ajax Union, LinkedIn maestro, and creator of evyAI to uncover the hidden power of the world's largest professional network. Joe shares his journey from being interested in LinkedIn to becoming an evangelist, revealing how Microsoft's $26.2 billion acquisition of the platform in 2016 sparked his interest and led to mi
Recent Episodes
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Oct. 6, 2026
Ep82 Bret Ridgway—How to Reinvent Your Business After 60, Use AI to Launch a New Idea, and Turn Books Into Marketing Tools That Actually Make Money
You sent your audience to Amazon to buy your book, and now you have no idea who bought it. That's a lot of readers and no way to follow up. Suzanne sits down with Bret Ridgway, a children's book author with a long career in publishing, speaking, and speaker fulfillment, to talk about what a book can do for your business when you treat it as the front end of your sales process. Suzanne shares a $197 book funnel she bought that turned out to be a full coaching program, and Bret explains why the
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Sept. 24, 2026
Ep81 David McIlroy—Why Chasing Likes Is the Wrong Growth Strategy (and What Works Instead)
David McIlroy joined Substack in June 2023 with fewer than 200 subscribers who migrated over from another list. He never promoted it on social media. Today, 99% of his audience has come from inside the platform itself. Suzanne sits down with David, a Substack writer and creator who helps other writers get their best thinking out of their heads and onto the page, to talk about what actually drives growth once the vanity metrics stop meaning anything. David's take is blunt: likes don't tell
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June 13, 2026
Ep80 Kevin Maney - How to Use the Category Creation Formula to Own Your Market and Make Competition Irrelevant
One pre-IPO company had been operating for 20 years. After one category design session with Kevin Maney, a veteran executive raised his hand in the conference room and said he felt embarrassed. The answer they'd found was so obvious in hindsight, he couldn't understand why it had taken two decades to see it. Kevin's response: it's like trying to be your own psychologist. Suzanne sits down with Kevin Maney, co-founder of Category Design Advisors and author of the new book The Category Creation
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May 16, 2026
Ep79 Marcia Martin - How to Lead With Your Own Voice and Break the Childhood Patterns Quietly Running Your Business
The patterns running your business right now were set before you turned 10. Before age 10, the brain operates in a theta state — the same state as hypnosis. Every decision a child makes about how to earn love, stay safe, or fit in gets locked in as an unconscious pattern. Marcia Martin has spent 50 years watching those patterns play out in boardrooms, entrepreneurial teams, and leadership programs around the world. Suzanne sits down with Marcia, pioneer of the human potential movement, Dam
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May 15, 2026
Ep78 Scott Perry—How to Build a Loyal Audience and Hit Your Annual Income Goal Without Social Media or Funnels
What would happen to your business if you deleted every social media account tomorrow? Scott Perry did exactly that. His email open rate climbed back above 50%, his annual income goal was done by June, and he runs his entire business in under two hours a day. Suzanne sits down with Scott, author of Intrepid: Dare to Make a Difference and founder of Creative on Purpose on Substack, to explore what a purpose-driven business looks like when you stop chasing every platform and start building s
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April 22, 2026
Ep77 Ari Galper - How to Win Clients Through Trust Without Chasing Leads or Overcoming Objections
Ever hung up a sales call convinced you nailed it, only to hear nothing back? Ari Galper did. He also accidentally stayed on the mute line and heard exactly what the prospect was saying when they thought he'd left. Suzanne sits down with Ari Galper, the global authority on trust-based selling and author of Trust in a Split Second, for a conversation that rethinks how coaches and consultants earn real commitment from the people they're meant to serve. In this conversation, you'll discover: