Ep63 Moin Katariya - Content That Converts: The 30-40-20 Framework for Marketing

Suzanne Taylor-King  0:00  
I think marketing, like the way you do it, is so much more people oriented. It's about your work. Helping someone make more sales is really about the person that you're working with. Hey, hey, welcome to a podcast where dreams meet determination and success is just around the corner. I'm your host, Suzanne Taylor King, and I'm here to help you unlock the full potential of your business and your life. Welcome to unlock your way with SDK, let's unlock your path to success together. You Good morning. Good morning everyone. Suzanne Taylor King, here for another Friday live of unlock your way with STK and I am super excited today to bring an old friend who we've actually never done this live before. First time. Moline. Cat area. Catarina kateria,

Moin Katariya  1:10  
yes. Kataria. Kataria, thank you so much for that. Maria, okay, I

Suzanne Taylor-King  1:14  
got it. Moen Kataria, he is marketing, extraordinary performer, you show up so powerfully on social media, and I want to just tell a little story about how I met you that you probably don't know that I was a fan of yours on Facebook well over four years ago, I noticed what you were doing and how you show up on social media. So super excited for our conversation today,

Moin Katariya  1:57  
absolutely. I'm also really excited today, and thank you so much for giving me this amazing like, welcome here inside your soul. So as you said, I mean, it's my first time, okay, and I'm also really excited as well to share with your audience, like, what we are up to today.

Suzanne Taylor-King  2:11  
Yeah, well, I I know you've moved recently and lots of changes and growth in your business. How did you get started, not only marketing, but copywriting?

Moin Katariya  2:29  
Hmm, so, yeah, actually, my journey is get started in 2019 I mean, before the corona crisis really started, and then at the time, I was in the last year of my college, and I was studying outside of my, like, home, okay, outside of my city where I was growing up. So I was pursuing the software engineering degree at the time, because everybody's told me, everybody's told me that, you know, I mean, you should get into the software engineering, like, specifically computer engineering, so that you can get a better job in really good company, okay? And it, I was in the last year of my college, and I already finished it, like two semester, like two years in my college, and I was thinking that, you know, I mean, it's been, like two years since I've been pursuing this degree, and still somehow I'm not getting any sort of like interest inside this, like algorithm and building the softwares and all this sort of stuff. Okay, so I was kind of exploring that maybe somehow I can change my profession, somehow I can do something which make me really more excited, because it was last year from my college, after graduating, I had to find a job. Okay, I had to do something to actually make money. Okay, so I was just exploring the online world, and somehow I came across, like, one of the online marketing model, which is, at the time, it was like, drop shipping, okay, so, which make me really exciting that maybe somehow I can start doing it. So I borrow it, like 200 or $300 from one of my uncle, and I told him that, you know, I want to start this online business is drop shipping stuff, okay? And I'm really excited. And he given me this $300 to do this like this. Okay, so I created my first website in 2019 and at the time, I invested all this money in the ads and all this stuff. And I still remember I got my first sale for like 56 $56 okay, by selling the watches in the Drop Shipping. Okay? And that's when I realized that maybe I can actually do this, more of this, okay? And that's when, in 2019 I started exploring like drop shipping. And from there, okay, I started learning more about like online marketing, like social media copywriting and all sorts of the skills. And in 2020 I started actually lending some clients about my social media management service and some copywriting. And that's where like till today, okay, I'm still into this stuff. Okay, in 2023 I make the big changes to move to the Dubai because I had a really big dream. And when I was living in India, I was feeling like that, you know? I mean, our surroundings really matters. Okay? I mean, when it's come to growing as a. Person or growing as a business. Okay, you need to actually surround yourself with the right surroundings. That's why I made the decision that I can move forward to with a Dubai where I can hang out with other entrepreneurs, grow myself as a like more into the my business and my personal self. Okay, so that's where I'm at within this journey.

Suzanne Taylor-King  5:18  
It's It's amazing. And what I love about it is, well, Maureen, you're such a baby, you're really you're really young, which is super cool. I can't imagine what's possible when you start at such a young age in this space. You know, most of my clients are over 50, and so technology and learning new things. I love it, but so many people that are, you know, I'll even say over 40 struggle with the learning new things and the technology and the apps and the you know, algorithms, all the things that are required to learn. So I just want to give you props for learning all of those things as you go. But you you started doing something before you knew how which is, is really key. And I think there's a great lesson in that.

Moin Katariya  6:29  
Yeah, absolutely, I'm agree with you, because, you know, I mean, because at the time when I started out, okay, there are the so many things already going on. Because, you know, when you are young, okay, at the time when I started out, okay. I like, my age was something which is, like, 19 or 20 year old. And you know, during that age period, okay, you know you, you know you have, like, different level of curiosity, okay, to become something, to prove yourself to your family and the society that you are living in. And I was so hungry because, you know, I mean, growing up, okay, I have faced so much challenges. Like, I mean, because my family was I was I born and grew up in the middle class family in India, and we were living in the like joint family with like 15 other members in just one roof. Okay? So when you grow up in such a background, okay, you get like, different level of like curiosity that you know you want to prove yourself to your family members to become better, okay, to do something which really make them feel proud, okay? And that time, okay, when I started out, I had that hunger that, you know, I can maybe somehow I can change the situation. I can change the conditioning that we had, like the way that we used to live, okay. So with that thing in my mind, okay, I can't say that, you know, I mean, whatever, the things that I've achieved over the last five years comes to me really easily. But I can say that, you know, because of that hunger, okay, it make me to achieve that thing that I'm today achieve at it, yeah,

Suzanne Taylor-King  7:53  
yeah. And, and I want to add that, you know, sometimes hunger and and wanting to be a success, wanting to make money, doing what you're good at, can lead people to be a little spammy, a little aggressive with sales, a little you Know, cold marketing, you know. And I notice with you from our very first interaction, it was very value driven. You communicated so well. What you do without, you know, pitching me or spamming me, or you didn't come into my world and immediately try to sell me something. It was about you being a value, not only through your content, but just the way you are and you operate in the online space. It just aligned with my values about how to show up, how to be a value to other people. And I remember a couple of years ago, you actually, you wrote me a sales email, and just let me, let me write an email for you, and you send it over to me. And I will never forget that, because it's so rare that somebody actually shows up and puts their money where they're like, Hey, I'm really good at this. Let me show you how good I am. And I said, if this email makes any sales, I'm sending you money.

Moin Katariya  9:41  
Yes, I still remember that, and it was good

Suzanne Taylor-King  9:45  
like and so it's a way to show up and be a value to other people without asking them or being pushy. And, you know, trying to make sales, but yet you're still making. Sale. So let Where did that come from? In you to show up like that. Where did you learn

Moin Katariya  10:08  
from? Yeah, that's really great question. So see, I mean, since, I mean, it's been almost like five years since, since I've been into this space, like, specifically online marketing, okay? And over the last five years, okay, I have learned so many things from the different, different people. Okay, for example, like one of my first kind of mentor, while you also really know him well, which is Russell Brunson, okay, he's really amazing guy, and I'm really big fan of it. I mean, all of his books that I have read in the early journey, like.com secrets, expert, secret and when I was started out okay, in the like first one and two years around the time, okay, I was also get learned, like doing some cold, DMS, etc, reaching out to the people. And at the time, okay, in 2020 when I was doing outreach to the people, okay, I used to get some bad responses in return. Okay, so I can't say that, you know, I mean, from the beginning, I am just leading with the value, but I have also tried it as well, to reaching out to people, doing some call, DMS, call, emails, etc. And when I used to get, like, some bad response from the people, I realized that, you know, I mean, there must be something better way where I don't have to try to convince people that, you know, I can really help them, okay. And since I was getting some bad responses from people, okay, I started exploring that somehow I can do something Okay, which really makes people to see that, you know, I mean, I can really help them without trying to sell them something or without trying to convince them something. And in one of the like Russell Brunson podcast, okay, I was sharing in 2021 and I can't still remember, like, which episode it was, but he said that, you know, I mean, when you lead with the value, okay, when you lead with buying, by being yourself, okay, with your own authenticity, and You led your own expertise to do this work, okay, people will comes to you. Okay. You don't have to try to hard sell them. You don't have to try to convince them. But your expertise, your authenticity, will going to attract the right people again from that moment, okay, in 2021 till now. Okay, I'm leading with that same principle that you know. I mean, when you are expert in what you really do, okay, you don't have to really try to sell something. You don't have to convince people, but your expertise, your message, okay, the way that you are going to communicate, it will going to do that work for you. Okay, so that's kind of the philosophy that I am currently going on with, and this is the same principle and philosophy I'm also sharing with other like coaches and entrepreneurs that I'm right now working with that, you know, I mean, you can lead with authenticity, because there is so many things that people can do at this moment, okay. I mean, there's so many things people are doing, like manipulation. They are doing some hard selling. They are doing something which is kind of making some people feel annoyed, okay, but when you're leading with authenticity and something which can really make them feel that, you know, you are a bit of different, okay, this when people will start to follow you there. That's when you start to get actually, like inbound lead or something like

Suzanne Taylor-King  13:05  
that, yeah, and it's not an overnight thing. Andrea, who's joining us on LinkedIn. Hey, Andrea. She says inspiring, right? And I think there's inspiring, there's motivating, there's, you know, a better way to do marketing than cold emails and spammy messages. You know, there's lots of automation. Now, we talked a little bit, before I went live, about how Facebook has been super glitchy and weird, and I really think, and lots of fake profiles, lots of fake people trying to sell you something. My new favorite is, and I've gotten four of these messages from random people trying to get me as a guest in someone else's mastermind, and I don't, I don't understand this whole pitch, but it, but it's basically a cold message from a reasonably attractive woman, not sure if it's a fake profile or not, but I've received four of the exact same messages, so I'm assuming fake profiles, but I get this message you know about my incredible accomplishments, and we'd love to have you as a guest in this mastermind. But the but the mastermind isn't of the person who's messaging me. It's someone else. It's weird. And apparently, as I went down that rabbit hole, this is a thing, you can buy fake profiles and basically send them out on your behalf to DM and message people. And I'm. Like, people pay for that. People pay do that. And I, I don't know there's something I think marketing, like, the way you do it, is so much more people oriented, right? It's about your work helping someone make more sales is really about the person that you're working with? Yep,

Moin Katariya  15:30  
absolutely. I mean, I mean, you know, I mean, the other day, like, two days back, I got the same thing from the someone on the Facebook, and this lady have, like a reach it out to me, asking me that, you know, Hey, uh, my, one of my mentor is doing this XYZ stuff, okay? And he's going to teach you like that, you know, how you can revenue up your business, okay? Would you be interested for this? Okay? And the surprisingly, at the time, okay, after he sent me the same message, okay, I did not responded. Okay. After one hour, I got the another message from the someone, okay, who just sent me the friend request, okay? And that guy who was actually, like, doing all this stuff, he also sent me the message, okay? So, like, within the two hours of period, okay, I got the same message, okay, the same Okay, from the three different people, okay, which make me realize that, you know, I mean, when you are going to do and operate your business this way. Do you think that it is gonna be easier for you to build that trust because of the trust nowadays, on the Facebook it does not matter that which social media platform you use, okay? Because if you really want to do something better, if you are no matter like in which field you are, like coaching, consulting or freelancing, whatever it is, okay, the trust is the big factor which really matters, that if the person is going to really work with you or not, okay, and when you're doing this way, okay, do you really think that, I mean, people are going to really trust you that way? I don't think so. Because, you know. I mean, people are saying that, you know, there is the so much situation in the market, like everybody is doing the same thing. But I always say that, you know? I mean, if you are going to do this way, I mean the manipulation where, okay, then of course, there will be always going to be like so much crowd, the situation. But when you are going to lead with authenticity, something which can people are really craving, then of course, okay, you are going to build that trust with that people look and you are, can easily stand out, okay, there is, I can easily say that, you know, there is still demand in the market that you can easily stand out by just being you. Okay. You don't have to be tried to someone else, okay, trying to use this, such a like salesy tactics, to make things work out.

Suzanne Taylor-King  17:34  
Yeah, agree. And I think the human, you know, in this, I love AI. I love automations, and I I love when things happen in the background of my business that I don't have to do any longer. And I love that. But when it comes down to the actual meeting, people speaking to, people engaging with my audience, whether it's, you know, doing these conversations live, or other trainings I do, or simply any of the events I host, there's something when the world is going automated and Hands off and cold and you doubled down on relationships, warmth and what you said about trust, really, really key, because I don't think you can trust someone completely who you've never spoken to. I wouldn't send you money unless you and I had had a conversation.

Moin Katariya  18:45  
That's the most important part of the like, my entire business, you know. I mean, the conversations, and, you know, I really agree with you one of your point that, you know, I mean, the AI is also coming up, okay, like we have been using, and I'm also really big fan of the AI, and I see your content, like every other day on the Facebook and LinkedIn. You are really big fan of the AI, okay? And I really love the kind of the prompt that we are putting out, okay? And, you know, I mean, I'm also leveraging the AI somehow in my business, like my writing and some improving the stuff, but when it comes to actually having the connection, okay, when, when it comes to talking with the people, okay, I don't use any sort of AI, but rather than I just talk the way that I talk with the people, because you know when, when you are having the conversation, okay? I mean, it doesn't matter, like, which industry you are in, okay, if you are really want to build the trust with the people, okay, the conversations are one of the best way to do that. Okay? And no matter of like tools or AI or any other way, like, like hiring the status, or hiring the likes, all these sort of people will not gonna work. Because when you are going to talk with the people, okay, people can easily identify who is the person on the other side, okay? Because if the other person. Person can easily see that, you know, you are using the AI, or you are hiring someone to talk on behalf of you. Okay, that person will going to stop responding to you. And I got this sort of like response from the people, okay. I mean, even the recently, I was like, talking with one of my client, okay, and she's really amazing, like she's a transformation coach, and she told me that, you know, when I hired someone from the Philippines to talk behalf of me, because I really don't have some time to talk with the people in the DMS, okay? And when I asked her that, okay, what's the results? Okay, like, after hiring her, what's the results? And she said that, you know, I mean, previously, when I was actually talking with the people, I used to get the response. I used to book the appointments. I used it to actually get some sales. But since having Okay, see is starting the conversations more, but I feel like that after the first message, people are stopping responding to me. And when I look at the examples she sent me, I easily identify that, you know, I mean the way that you was talking and the way that you hired, that someone is completely different, okay? Because every person have their own tone, okay, every person have their own way of style. And some of the people that you are talking with, they can easily identify it not to Okay, that's why, okay. It can't work okay. It can't work that. I mean, if you are going to hire someone, okay, that's why it's important that you know when you are actually want to sell any sort of your product or any sort of service. Okay, make sure that you are talking with the right people. Okay, make sure that you are talking in the way that you are talking in the real life. That's how the people are going to really trust you. That's how we are going to build a relationship with the people. Because if people don't have the trust or the relationship with you, okay, then no amount, or even you can't even sell the $10 product, I believe. So

Suzanne Taylor-King  21:39  
I I totally agree, and I I also, I think the people on the receiving end of messages are more cautious now than, let's say, 10 years ago, I was a health coach. I had a very successful group on Facebook where all of my clients came from that. And then Facebook groups changed, and that stopped working, and now the messaging has to be different. Typically, I don't message anyone first. I i have somebody message me first, you know, and there's a whole strategy behind that. But what's important is when I do reach out to people, even if it's a family member or a close acquaintance, and I send a Facebook message nine times out of 10, even if I just say, hey, thinking about you. How have you been they think it's a marketing message?

Speaker 1  22:53  
Ah, yes, and I'm

Suzanne Taylor-King  22:57  
shocked by that. No, I'm like, it's coming from me, like I was actually thinking about you, and I thought, Hey, how are you? It's been a while. What's new? They think I'm marketing to them, which that just shows that the marketplace is saturated with people doing that cold DM fake get to know you. Oh, I care about your business. Let me message you. No, you don't know. You don't and I think again, goes back to that original message of you know, if you actually care about people and serving them and putting out quality content, showing up on social media, people will message you for what you have.

Moin Katariya  24:03  
Absolutely I agree with this. I mean, you know, I mean, one of the big factor really matters is that, I mean, the way that you are showing up, okay, I mean, in within your conversation, in within your content, specifically content. Because, you know, content really matters. Okay, if you are don't really want to chase people if you don't want to try to spend them. Okay, the one of the best way I've found is the content, okay. The content is something which can actually can generate the leads, okay. But when I say the leads, okay, I get mostly the pre sold leads as well, which means that, after reading my content, okay, some of the people don't even have some sort of question to work with me, because they might have seen all the stuff. Okay? And one of the best thing that I have been doing, specifically over the last two years is that I don't hide anything. Okay, I don't hide anything within my content. I share it. Okay? It doesn't matter if it is get the leads, if it does not get likes, comments or not, okay? But I post. Street, because I find it that, you know, if I'm going to try to share every single thing that people have the question in my mind, okay, when they are going to read it, okay, of course they are going to feel that my energy. Because, you know, I don't hide it, okay? I share every single small thing. Even if I get any wins, I fear it. If I fail something, okay, if I make any mistake, okay? If I find any lose or something like that, okay, I share it, okay, so that when people are actually read it, they can see that, you know? I mean, I'm not trying to kind of just showing the some highlights, but I'm also showing my lows as well, because it's so much easier these days to just showing your like high stuff. Okay, you are making money. You are living this highest amount of like lifestyle. You are doing sorts of stuff, but nobody is actually sharing that you know to get there, okay, you had mistaken. You had met make some mistakes. Okay. You had learned it okay. You have some being hard on yourself. Okay. You had on the face when you do not hard make any sort of money. Okay, so you have to also share there, so that people can easily see that, you know, you know, I mean, you are not just trying to just sharing the only highlight, but you are also sharing something which also other people can also resonate, because whatever the thing that you are trying to make in the market, okay, some of the other people are also really want to become like you, and when You are sharing the both side, like the highlights and also the low side, okay, people can see that, you know, yeah, this is normal, okay, I'm also facing it as well, which Mohini is also facing, okay, so maybe I can follow him in the journey. That's what I'm getting. Okay? And sometimes I get a message from the people saying that, you know, hey, I have been following you for a while. I went, you know, one of the thing that I really like about yourself is that you are not just only sharing that, I mean, the low all the like highlight stuff, but you are also sharing some of the things that many people are actually afraid to say. And this what I'm saying that, you know, this is what really makes me different. Okay, that's what make me and can you to stand out in the market? Because not everybody had that guts to sharing that lows as well.

Suzanne Taylor-King  27:00  
Yeah, I agree. And now, Moyn, I I'm curious, what's the balance there between, you know, sharing, value, sharing, how to knowledge, instructions, what to do, how to do it. You do all that. But what's, what balance should our listeners be looking for, you know, to put out there in the world of, you know, putting content out there about what they do, and the sales content, and then the value content, and then the behind the scenes, the lifestyle, what? What's the balance there? Do you think? Okay, so, I

Moin Katariya  27:43  
mean, I have the really, like, really unique, like, content creation framework that I have refined it over the last two, three years, okay? And finally, like, three months back, okay, I given it the name, which is the deep desire effect, which means that whenever someone is going to read your content, okay, they will have a deep desire to actually see you as an authority, seeing you as a someone who can actually they can follow you, okay. And this content had these three like pillars, what I call the pillars, and these are the three pillars that I do it every single day, on the Facebook, on LinkedIn and even in my email list, okay? And the other three part of it, the one is actually where I'm sharing about myself, about my personality, okay, where I share about my own lifestyle, where I share my stories, my philosophies, okay, the like, the way that I'm thinking about this stuff, like, for example, if I am right down to the business coaching. Okay? I help people to getting clients and sales, etc. Okay, so I share my philosophy about this stuff. Okay, because many people don't share it. Okay, the philosophy, lifestyle behind the scenes. Okay, so this is the first thing that I share within my content. The second one is what I call the expertise based content, okay, and this is where I share the content that shift the beliefs of my audience. This is one of my favorite types, which is the belief shifting content. And if I can say, over the last three years, okay, the content type which gave me the most lead, inbound lead and client, is the belief shifting content. Okay, I'm really kind of even like, if you're right now watching this, like podcasts or like this live, or like a reply. I mean, it does not matter, like what sort of expertise that you have, okay, even if you just just create only one type of this content, which I call the belief sitting content, okay, it will going to build the trust within your audience. It will going to generate the inbound lead as well. Okay, and it's really simple, okay. I mean, everybody, okay. Now, within your audience, they somehow having some sort of limiting belief, okay, somehow they want to do something, but something is holding them back. And as an expert, you might really know that, what are those things which are really holding them back? For example, okay, I'm into the business coaching, okay, and I help. Coaches, creators and service provider to sign more clients. Okay? And while doing so, many people really get stuck into the niche. They create stock into the like offer part, okay? They have the limiting belief that they have to actually do the outreaching. They have to do this call DMS. They have to post, like, a whole lot of content to actually get more clients. But I have a different philosophy, okay, rather than doing that, okay, what you really don't need, I mean, what you really need is that if you can just write the content just around why your audience is not getting where they really want to be, and if you can show them a really better way, a much more efficient way, then they are going to actually seem going to see you as an authority, and you are going to be kind of making sense to them that somehow you can actually help them. So that's the second type of content that I do, which is I call the belief shifting content. This sort of content actually build the audience and nurture my audience. And the last type of content that I do is what I call the invitation content. Okay, so whatever the offer that I'm promoting, I without hiding anything, I share it, okay, every single small detail of my offer, I share it publicly, including the investment, why I'm doing it. Because, you know, I mean, we, you said, to learn in the marketing classes and courses or webinars that you know we need to, like, just keep our offer for the sales calls or sales conversations. But I don't do this okay. I share every single small detail about my offer publicly within my content, so that people, when we did okay, when they reach it out to me, they already know that what is the investment, how they can work with me? So these are the like three pillars of my content. And the way that I balance is that every week I post like 30% of content which are about my personality, like my stories, my beliefs, my values, etc, almost 40% of the content I do is about the belief shifting about or demonstrating my authority, demonstrating what the trust and the 20% of the content that I do is about the invitation, okay? So it has the like, the balance, okay? I mean, it's not that, you know, I just only do the philosophy and personality pose, but other than make the balance in a way that it will going to actually build the trust, it will going to nurture my audience and or the end the same time it will going to convert them into the pain client. Yeah, okay, so that's how I actually manage the balance between the content that I've been doing. I

Suzanne Taylor-King  32:30  
love it, and I hope all of the listeners of this podcast wrote down those three different types of posts and the balance involved. And what I think is genius about it is by having a mix of that content every week, you're hitting every stage of the buyer journey. You're hitting people who don't know who you are. You're making them aware of you. And then the people who know who you are and don't know exactly what you do, you're shifting their beliefs and making them realize that, hey, I might need what he's selling here. And then the sales post. Obviously, your sales posts are so well done. And I love the fact that you always give the entire offer in the post, well written in the post, and you also typically disclose the price. Which I like that. Personally, I like that because I'm not going to get on a sales call with someone and not know the investment, because I don't want to waste their time. So I remember years ago, getting on a sales call, and I didn't know how much the offer was. I knew it was going to be a significant investment. It was a group coaching program. I had no idea that it was going to be more than $20,000 and I went through all pro the application, the call with the sales person, and when they got to the price, I was like, Oh no, I'll just buy the book and do what it says. And he said, Well, yeah, the whole program is in the book. And I, I said, I never would have gotten on this call if I knew the offer was $25,000 and the whole program is in a book that's $14 I wouldn't have done it right, like I wouldn't. That's not a smart business decision for me. So I think the disclosure of you know how much something is. Is it will cut down your amount of leads? Yes,

Moin Katariya  35:06  
absolutely. I mean, I mean, I mean the one of the big factor, I mean, one of the big factor within the content or even the like sales process, is you might also know about, is the term, which is the pre selling, okay, the pre selling, if you can do the really good work with the pre selling. Okay. I mean, what is means the pre selling is that before you even try to pitch someone or get into the sales conversations, okay, if you can let them know about the problem that you can solve, who you are as a person, and what your offer is about, including how it works and investment, etc. Then when you get on the sales conversation with someone, okay, they will be almost pre sold. Why? Because your content, your all the other stuff, have already done the work to make them believe that you can actually help them. The sales conversation will be just about the confirmation. Are you in or not? Okay, there is nothing you have to try to hard sell. Nothing. Have to let them convince that you have this, like, high level program or something like that, because they already know it. That's how the powerful it is. Okay, when you do the pre selling this way, and that's why I mean this, like the three model, content model that I've created is just basically focus on the pre selling, okay, pre sell on me as a person. It pre sell people on my expertise, and then eat pre sale people on my offer. So when I am going to have the sales conversation with someone, they already know these three things, who am I? What I do, and how I can really help

Suzanne Taylor-King  36:30  
them? Yes, beautiful, perfect place to wrap up. Amazing value that you've dropped today. Moines, I appreciate you. I appreciate our connection. I appreciate learning from you. Always more wisdom in your content, and I will make sure to drop your LinkedIn profile in the comments and just keep doing what you're doing and really excited to see what's next for you.

Moin Katariya  37:04  
Yeah, thank you so much. I really appreciate you know, I always love to provide the value and I mean, I was really excited to get on this podcast with you. I mean, to sitting with you on the other side of the corner and just having this conversation like this. You know, I've never done this, something like this, but, you know, I not feel like that. You know, I must have done this before. Okay, I should have done this before, but, yeah, finally, I mean, I'm really happy that I'm just just getting rid of my some like, fear that I was having because, you know, I had the fear of getting in front of the camera to be honestly, before this call.

Suzanne Taylor-King  37:36  
Well, I have, I have more podcasts for you to be on if you're up for that, because you show up powerfully, you drop value. And I have many people who would be interested in that values, and I'm happy to connect you. Honored to call you a connection of mine. So thank you for joining me.

Moin Katariya  37:56  
Yeah, of course, yeah, yeah. Thank you so much. I really appreciate it. I really appreciate and thank you so much for taking the time to taking the time to giving me the opportunity to talk with you on this call. You know, I mean, I mean, I'm really, kind of also kind of your big fan as well, because since I have been following you for the last five years, okay, I mean, you are one of those just few people I have been following since the, like, day one kind of thing, like, since the beginning of my journey.

Suzanne Taylor-King  38:19  
Wow. Well, you could just consider me, you know, a second mom in the online. Oh, my God, you know was, you're such a baby, and I appreciate the follow so much. And yeah, thanks again for joining today. All right, thanks everyone. Have a great day. Thank you for tuning in to another empowering episode of unlock your way. I hope you found today's discussion inspiring and you're ready to take your business and personal growth to that next level. If you're feeling as fired up as I am and eager to unlock that full potential. I'm here to help you on your journey and provide that personalized guidance tailored to your unique goals and challenges. Simply book a one on one coaching call with me, and we'll dive deep into your business aspirations and see how we can co create a roadmap for your success and whether you're striving to scale an enterprise or just getting started, I'm here to support you every step of the way. To schedule your coaching call, simply visit the website at unlock your way with stk.com click on the book a call button, and we'll turn your dreams into that reality. Subscribe and review on your favorite podcast platform and on YouTube, plus, you can join over 800 entrepreneurs in the IDEA Lab Facebook group. Let's make success as an entrepreneur happen today. Together until next time I'm SDK, keep dreaming big, stay focused, and most of all, have fun while you're doing it.

Speaker 2  40:13  
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