Ep64 Aaron J. Weese - The Un-Social Media Truth: Why Your Best Clients Aren't Coming From Your Feed
Tired of spending hours crafting the "perfect" social media post only to get meaningless engagement from people who'll never become clients? This conversation will flip everything you thought you knew about LinkedIn marketing upside down.
Marketing consultant Aaron J. Weese and host Suzanne Taylor-King deliver the wake-up call entrepreneurs need: "Where are your clients coming from? They're coming from being in the room with you, having an actual conversation with you, especially if your product or service is over $1,000."
In this paradigm-shifting episode, Suzanne and Aaron dismantle the social media hamster wheel that's burning out business owners everywhere. You'll discover:
• Why Aaron calls it "un-social media" and how it's training us to waste time dancing around what we really want to say
• The shocking truth about engagement pods and why they're like "a snake eating its own tail"
• How life-altering personal experiences (like Aaron's year as a caretaker) reshape your tolerance for marketing BS
• The counterintuitive approach to LinkedIn that's helped Aaron build a tribe of nearly 20,000 followers while breaking all the "guru rules"
• Why protecting your time is the ultimate form of authenticity—and how to do it without alienating potential clients
If you've been feeling exhausted by social media but afraid to step back, this conversation gives you permission to build your business on real connections instead of algorithms. The most valuable clients aren't coming from your feed—they're coming from conversations that matter.
Subscribe now and join a community of entrepreneurs who are done with digital busywork and ready to build businesses that honor their time, energy, and authentic voice.
Aaron J Weese
Marketing Consultant
Aaron J. Weese is a seasoned marketing strategist and the founder of Weese Consulting, where he helps small business owners and professionals take full ownership of their marketing—with a little swagger and a whole lot of strategy. With more than two decades of experience in brand development, communications, and AI-powered marketing,
Aaron blends creative insight with tactical execution to help brands grow without losing their vibe. He’s especially passionate about helping folks cut through the noise, build credibility, and create marketing that actually feels good to do.
Aaron also teaches communications at the university level and brings a rare mix of academic depth and real-world practicality to every conversation. Whether he’s working with a scrappy startup, a dive shop on the rise, or a solo consultant looking to stand out, he meets people where they are and helps them level up—without falling for overhyped trends or chasing social media algorithms.
When he's not building brands, you can find him SCUBA diving, tinkering with tech, or sitting on the porch with a strong cup of coffee and a few bold ideas.
