Ep73 Sarah Chan - How a 26-Year-Old Copywriter Built a Six-Figure Business With $40 and Zero Family Connections

Sarah Chan  0:00  
If you are going to be different, you are going to have to say something that someone does not agree with, and you got to say the brave thing, even when you know it's wrong or people are not going to agree with you, they go behind your back and talk you know poorly about you. You've got to be brave enough to take a step outside of yourself and be like is this what everyone else needs to hear, or is this only what they want to hear. I decided if you are going to be successful, you are going to have to work on yourself. You are going to have to learn how to every single step of the way Believe in your God given talent. Yeah,

Suzanne Taylor-King  0:36  
hey, hey, welcome to a podcast where dreams meet determination and success is just around the corner. I'm your host, Suzanne Taylor King, and I'm here to help you unlock the full potential of your business and your life. Welcome to unlock your way with SDK, let's unlock your path to success together. Good morning. Good morning everyone. Suzanne Taylor King, here for another Friday live of unlock your way with STK, and I am super stoked for today's conversation with founder, CEO, Master copywriter. Sarah Chan, welcome

Sarah Chan  1:18  
to the show. Thank you very much for having me. You're so

Suzanne Taylor-King  1:23  
so welcome. I've been looking forward to this conversation full transparency. We talk all the time, so this is going to be a little bit deeper and hit a little harder than just a fluffy conversation. So let's start off with we got introduced, and I immediately saw your copywriting genius, and you're young, you're bold, you're fearless. Where does that come from?

Sarah Chan  1:59  
I think it comes from the fact that you're going to either be 10 toes down in what you want to do in life, or you be 10 toes out, right? So, like, the whole philosophy for me is like you. If you want to be successful, you are going to have to do things that scare you to pieces. Right? Yeah, real, yeah. For real. You have to eliminate this scarcity mindset that you you're not going to be successful. For a very long time, I felt like I wasn't, I wasn't capable of being successful, right? Like I I felt like I couldn't own success. But you know, by God's design, for sure, he put me with people that showed me I was so if you're going to be 10 toes in, you got to be all in.

Suzanne Taylor-King  2:59  
Yeah, I think that that quality in you is part of the ability at you're 26 right? I'm 58 and some of the conversations that we've had have been so on peer status, and I think that's a quality that your thinking is so modern, which that's really attractive To me when somebody can think like that. Self analyze, take action right away and that, and that's not a young people feature, but I'm pointing out your age because of this, because I meet people over 50 over 60 all the time who have not changed their thinking or their action, sometimes their hair do since high school, since their 20s. And I've noticed that that's really been the key to so much of my success is the ability to stay current, to stay modern, not only technology wise, but just with the work I'm doing in the world. Where does that come from? At 26 like I know where it comes from from me, like a long slog of not doing that, starting a business before social media. But for you, it seems like it's in your DNA, a bit to me,

Sarah Chan  4:49  
yeah, for sure. Listen, my Chinese family comes from Hong Kong, my dad, my uncle, my grandfather. They're all entrepreneurs, right? Like even my sex. Family, entrepreneurial, very entrepreneurial. I've known I wanted to start a business since I was five years old. I've always known I wanted my own boss. For me, growing up with a parent who's multi seven figure entrepreneur, that was really instilled in us, in forging your own path is the way to success, yeah. And, you know, I remember I was a teenager. I was still living in Jersey at the time, and I remember one very distinct conversation between my father and a friend of his, and he manages a Honda dealership, okay? And you know, he said people at 50 start getting reviewed for their performance, for if they can continue to keep going on. And that scared me. That really scared me. And I was like, I don't I don't want to be in a situation where I'm 50 years old and have worked god knows how long and and be looked at like, I'm not good enough, yeah? And be kicked out the door, yeah? So, you know, having a very successful entrepreneur as a parent was enough for me to see be like, Yeah, this whole corporate thing, this

Suzanne Taylor-King  6:16  
isn't for me. Yeah, yeah, that, that real world example I didn't have until much later in my entrepreneurial journey. And I look back now at a 20 year, you know, period where I was a dental hygienist, but starting businesses on the side, and never fully jumping into that because of the security of the paycheck, the benefits, blah, blah, blah. And I'm so glad I took that leap to jump in again, you know, at 40 something, because now that career would not even be able to support me, right? Because the salaries have gone down 100% and I, and it's rare that salaries go down in health care, but they did so. I think my my question really at your age with your insights, it really is a 20 year amount of wisdom at only 26 because you've been around it your whole life. And so when you think about your career, like when, when you were starting this business, what gave you the idea for copywriting? What? What did you see in the marketplace? Because you grew up with social media. What did you see that you kind of said copywriting for me, that's a loaded question. I know.

Sarah Chan  8:12  
I mean a couple of things, right? So, like, I, I'm a big fan of Andrew Tate, not because the fact that, you know, the cars, the money, all this stuff. And of course, that's a part of it. But because of the fact that he took it upon himself and saw a niche in a generational gap that he's like guys, you've got to Escape the Matrix, is exactly what how he would put it. And I did not want to be in a position where I got stuck. So I chose to get into the copywriting campus inside the real world made made by Andrew and Tristan t and I went through the whole course and went through it like in two weeks. Got my first client of 48 hours after DMing people on Facebook. And I think what I saw in the morphe places, everyone is trying to be something that they're not. Oh yeah, they're trying to be incredibly unoriginal. And it bothers me because, you know, I I personally believe that we're all put on this planet for to add value, right? And you can't add value if you're going to be the same like everybody else. Yeah, and that kind of, you know, dichotomy in thinking pattern is really important, because people sit here all day long, they say they want to be different, but your your content, your the way you talk does not reflect that, and that bothers me a lot. So that's why I think I've had a lot of success in my young career.

Suzanne Taylor-King  9:44  
Yeah, I, and I see that, and I and that's that's interesting to me. You know, I studied category design. I've studied Marketing. I help people extract their intellectual property. Property. And the biggest fear that comes up in my work is is the standing out. They want to stand out, but it's scary to stand out on your own. You know, I want to say authenticity, but that's way too overused. But your unique journey messy parts and all fuck ups and all all that together is your unique product, service and your voice. And if anybody reads my LinkedIn post for today, the hook alone, I guarantee there's nobody that's used that that first line in a post on LinkedIn, it came to me in the middle of the night, and I wanted, I couldn't wait to tell you, Oh my God, look what I thought of and it's gonna go on Friday, and I just think I haven't even looked to see how it's performing, or the con the comments, because I write for me, right? And everybody knows I'm an AI fan, and yes, I do use AI to help me, but it's the bravery that's required to show up and say a line like that. You got to go to my post to see it, but to show up and share something like that, and you're doing it every day, and you understand your buyer psychology so so well, and where does that come from? I mean, we'll, we'll get into talking about your GPT in a minute. But Oh, where does that come from within you to have that come out on a daily basis,

Sarah Chan  12:00  
I think growing up in a home where, especially because of culturally, you know, Asian women are supposed to be very docile, very quiet. And I'm not just half Chinese, I'm half Puerto Rican as well. So both Latin and Asian culture, you know, really dictated how I was supposed to be feminine, huh? And that wasn't gonna work with me, not with my personality. Yeah, I think a lot of what comes out of my mouth and or what I write comes from just living up here in New Jersey for 22 years before I moved to Florida, and before I moved to Miami, that has a lot to do with it. I think that's, that's first and foremost. Second of all, you know, like I said in the beginning of the show, you know you're either gonna be 10 toes deep or you're gonna be 10 toes out. So yeah, when I say that, if you are going to be different, you are going to have to say something that someone does not agree with, and you got to say the brave thing, even when you know it's wrong or people are not going to agree with you. They're going to go behind your back and talk you know poorly know about you. You've got to be brave enough to take a step outside of yourself and be like, is this what everyone else needs to hear, or is this only what they want to hear, right? And that that separation that.com is really important for me, like I feel like the way I found my own voice was I was known in high school for my pep talks on on the pool deck. I was literally also them, any anybody who literally needed a pep talk right before race, they used to come straight to me, and I always had this power in my own voice. Yeah, and it wasn't until recently that I was like, No, I'm gonna own this instead of, like, trying to play it safe like everyone else does, I'm gonna make content that makes someone really take a look at themselves and ask themselves, am I doing everything I said I'd be doing? And if you're not, you need to sit down with yourself and really analyze that for sure. And that's how I do it myself. And I'm like, I don't think I'm doing everything that I should be doing. I changed. And I mean the feedback positive and or negative, it's been cool. So far I have I've had so many people reach out to me. Be like, oh my god, your content is so good. I was like, I'm saying what I wanted to say. I give myself a platform for everyone else. Everyone should be taking notes, because you get noticed when you choose to be different, yeah? And you choose to add value in a way where

Suzanne Taylor-King  14:49  
you don't sound the same, yeah, yeah. And I, I talk about being a value, massive value to other people. And that's, you know, in. Every business that I've started that was the thing that got me to the next level. And people struggle with massive value and and I can say this with total confidence that most people don't understand what being a value to someone else in your network, or your fans, your followers, actually is, and you understand this at a level that most seasoned entrepreneurs do not, because when we met, and I love this example, and I've said this numerous times, that when I meet someone there is kind of like this period. Sometimes it's three months, sometimes it's three years of figuring out who this person is, what they're doing, what they offer, how much they charge, you know, all of the things. And nine times out of 10 the person themselves doesn't know, doesn't know ideal client, doesn't know buyer psychology, doesn't know their own offers. And so when I ask those questions and somebody doesn't know, I immediately know you either need to hire me or you know you have a lot of work to do before we can actually refer business to each other, right? And right away you had all of that down. You know who you are, you know what you do, you know what you offer, you know how much you charge. And I find that incredibly inspiring. Thank you. I meet somebody, and it's like this, they know. And so that's my message from today, that I want people to take away from this conversation, that if you don't have the basics in place, like your brand, voice, your ideal client, your offer stack, maybe even How you're going to attract people to that offer stack and you don't know how to tell stories and write things, stop networking, stop going to meetings and figure that shit out now, or you can't be successful online, right? Now with you, standing out being different comes with some things attached to that. As a young person, what's the biggest hurdle that you've had to, like, unlock for yourself and get past age discrimination, female discrimination, like, you know, I'm sure there's skepticism because of how young you are and how much success you've had. What has that been like for you.

Sarah Chan  18:24  
Um, I personally think that a lot of people probably look at me and see I think a lot of people probably would get jealous of someone like me. Listen, I didn't ask to be born into a very successful entrepreneur house. I now ask for that. Do I think it benefit me absolutely? Yeah, but to make this absolutely crystal clear to everyone, I have not taken a single connection from anyone in my family or any of my parents, very wealthy friends. I started my company with $40 in my pocket. I forged my own way. Because the fact that if you're gonna do something, you've gotta gotta learn, you've gotta figure it out. Like, that's the one thing about my father that told me he's like, the only person that can act this up is you? Yeah, you are forging your own way. You're making your own pricing. You're doing your own offers. And he's like, you know, like, you're gonna have people that doubt you all day long. Are you going to choose to listen to the noise or you're going to be 10 toes down and grind and focus and shove your face in your laptop every single day and grind. And I chose to do that. I chose to grind with all the criticism and all the skepticism that I face on a daily, daily basis, like, I'm glad I get it, though I'm I just like moi, I gotta see that like, I'm so grateful that I do get it, because at the end of the day, all that hatred, all that bad and. Energy that pushes me farther, that has a fire under my butt, and it says, boom, go. Yeah. So all the negativity that I may or may not get, you're only fueling me to become better. So well, I love a lot of you.

Suzanne Taylor-King  20:15  
Yeah, I love that so much because that's, that's really the definition of entrepreneurship in my mind, you know, I'm a big stoic philosophy fan, and I fully believe that the mess is the message. The you know, the screw ups that happen, the negative that happens. That's your choice to turn that into a lesson hold for the future. And I would argue, if you haven't been brave enough to make mistakes in your business, then you're not working hard enough, your 100% only big enough, right? I'm speaking this afternoon to a huge group of people, huge go, let's go. And someone asked me this morning if they could come, you know, and register. I said, Sure, it's right on my personal profile, like, register, come. What are you talking about? Nice, I told them, and I was just preparing the notes and the value and the presentation. Like, literally three hours before, I don't think about that stuff. I don't like stress about, oh, my God, I'm gonna be talking like it's gonna be in a Facebook group of 500,000 people, like, I don't care, because the message is the same, whether it's for one person or whether it's for 500,000 people, absolutely. And I think it's a choice. I think, yeah, Gordon just said choice, right? It's a choice to feel as though I have to spend three weeks preparing for this, or do I trust myself enough to show up and channel what I already know into sharing that with other people, and I think you have stepped into that so well, and it took me years to conquer the imposter syndrome, the doubt I don't have stage fright. It's, it wasn't that. It was, do I know something that other people don't know, and you know stuff that most people don't know? Yep, how, at your young age. And how long have you been in business now, three

Sarah Chan  23:05  
years, almost two. Almost January will be two.

Suzanne Taylor-King  23:10  
All right, so you stepped into this right away, and knew you had something of value. You knew you knew stuff that other people didn't, and and this is the important part, you were brave enough to put it out into the world. So the big question is, where was the imposter syndrome? Where was the self doubt like to start a business with $40 in your bank account comes with, oh, my god, am I I don't have any money? Am I worthy of charging? Am I like, how come that didn't hold you back?

Sarah Chan  23:59  
Oh, man, okay, all right, I I had all the imposter syndrome. I still struggle with it to a degree. I'm not perfect, but I think a very big thing that I have done well is kept my eyes not not only on what my vision is for my future, but I also I started realizing that my validation doesn't come from other people. My validation comes from God number one, okay, and when you fully step into validation coming from a higher being or energy that's around you, and you've got people around you that are telling you you are worthy, you are good to go, you are ready to do this. Yeah. It changes your perspective. Yeah. In my own home growing up, my own family told me. Me that wouldn't be anything. But everything changed. When I used to work at Saks, Fifth Avenue, I met mentors of mine that breathed life into me and made me believe in and at the time, I was 22 working at some very big, very, big company, and it changed my whole life, man, because I had people that saw young kid hungry shit to get shit done and go after what it is that she wants. And I had mentors be like, if you stay here will be very disappointing you. You're meant for way more. Yeah, figure out whatever that is, get walked in and do whatever it is that you need to do to get yourself to where you want to be. I was always very attracted to money, so the cars, the houses, the boat, the this the yacht, whatever the case may be, I've always been very, very attracted to money, and I knew working a job was not the answer for me. Yeah, what to sit there and listen to some guy who's absolutely washed up and has no idea what they're talking about get out of here. Um, so I I decided if you are going to be successful, you are going to have to work on yourself. You are going to have to drop the fear. You're going to have to drop the imposter syndrome. You're going to have to learn how to every single step of the way Believe in your God given talent.

Suzanne Taylor-King  26:37  
Yeah. Yeah. And so with sales. You know, working at sax, I'm sure sales was a big part, you know, customer relationships. You know, being able to talk to people, being able to interact with wealthy people, because that's who's shopping there. Yeah, right. 100% sure that served you very, very well. But, but also, don't you think it's easier, at least it was for me to sell something else that I believed in, you know, rather than sell yourself. So there is a pivot required there. Like, if somebody asked me, What dentist Do I go to? I would sell my old boss. Like, include more, right? If somebody said, I need a website designed and funnels created. Boom, I can sell my partner's stuff. I could sell your stuff like and anybody who I know, like and trust and value in my entrepreneur circle, talk about them in a way that motivates other people to be interested in them and discover them or hire them, but talking about myself in that same way was the most difficult thing to learn and master and go out there in the world and do. And it was all the things we talked about in the beginning, I had to know all of those things, the buyer psychology, the who I am, what I offer. You seem to be able to do that at a level that is I mean, it's like you have 40 years of doing it, and it's a self confidence that you have. And I'm curious how that resonates, or doesn't resonate with people your own age, or or or people who don't have it. So does that trigger people who don't have that? When you talk to them,

Sarah Chan  29:15  
Listen, my generation is very, very wishy washy. Yeah, they are. That's why I'm single.

Suzanne Taylor-King  29:22  
Okay, oh, okay. She's single everyone, and she looks near me in New Jersey. So hit me up. Yeah, I love being a matchmaker.

Sarah Chan  29:37  
I see so many young kids so lost now. Yeah, we have an identity issue in this generation. Generally, specifically, yeah, so lost, and I living in Miami, I I watched it firsthand, only fans. You know, people are going out to the club smoking weed like I saw. All, and I wonder it was like, Is this what I really want for myself? Yeah, hell no, that's not what I want for myself. Never, never been a big person at all for, for all the recreational stuff, like, Have I gone out? Have I been to some of the biggest clubs? Absolutely. But also at the same time, you get tired of doing the same thing that's not adding value to your life. So at what point do you sit yourself down and say, Okay, I hate this. This is not where I want to be. This is not going to fulfill a need to myself, or, hell, anyone. When do I When do I pivot right? Yeah, so I had that self realization moment within myself, and I was like, this, isn't it? And I don't know, I feel like I don't, and I try to put this gently, because I still to your point, I feel like I have issues watching people not know themselves. Yeah, I do. I have a big issue with that. I read. I read a lot. I read a lot, and I don't read books by the way. I watch a lot of podcasts. I read a lot of articles, especially about psychology, so I don't know. I mean,

Suzanne Taylor-King  31:27  
I don't to your to your point, like

Sarah Chan  31:30  
I worked on myself so much in my 20s to get myself to this point. And my journey is not the same as everyone else's, and I know that. So to anybody you know watching this that has identity issues, I mean, I would say, really ask yourselves, is this where you want to be? Is this serving you? Is this state of where you are serving you? And if it's not ask yourself or you're ready for a change, the way I did,

Suzanne Taylor-King  32:00  
yeah, yeah. And I think there's something about, you know, today, compared to the 80s when I was in high school, the social media, you know, feed, and there's so many different platforms, right? There's Instagram, Tiktok, even Snapchat with your friends, and like all of this comparison, itis that happens. And I see it happening to 50 year old people too. 70 year old clients I have where you know they want to put x out into the world, and before they make their own decisions. They go to social media and and I think competitive research is very important, 1,000% but for different reasons, right? But I see people just copying what other people do. So maybe it's, you know, you're, you're a coach, and you go to Instagram and you look up other life coaches, and you see that their colors are pink and tan. So you make your colors pink and tan instead of what you like. And I see this happening over and over and over, and I fully believe, and I'm curious if you believe this too, because we've never talked about this. Oh, that when you do that, you are basically putting someone else's brand out into the world or thoughts or offers, and that's why you struggle to sell it, and that's why you struggle with your people resonating

Sarah Chan  33:48  
from a very young age. I was the kid that sat at the lunch table by herself, bullied to death in school, so misunderstood and I grew I hated being a kid. I hated being a kid. People would pick on me all day long, but I really realized you have to step into that uniqueness. You cannot be like everyone else, because to your point, you you're you're their offer is not yours, right, right? So like, right? You've got to have that, that fire within you being like, yeah, okay, they may be in the same niche, or they may be doing the same thing, but how do I differentiate myself? Right? What is it about myself that I've got that they don't right? I know from a lot of other people, a lot of copywriters, for example, they would not sit here on an interview and say, buyer psychology is the first thing, yeah, writing process that you have to be able to analyze so profoundly. And you know, people, people. And to your point, I believe that Instagram, social media has made. Comparison syndrome, yeah, so much worse. So much worse, yeah, I think if you can re redo your algorithm to show you things to to be okay with being different, like a lot of my Instagram feed is entrepreneurship, cars, money, yachts, um, mindset, motivation. But I started doing it at 19. That's what I was attracting, right? So, like you have the power to change your algorithm. You do well

Suzanne Taylor-King  35:34  
I love I love that. Because when I came into the online space, Facebook, Instagram, I was looking for other coaches all the time, like, Oh, let me, let me see how they do it. You know, trying to hack their funnel. Or, like, how are they attracting people? What are they saying? What are they doing? And not from a comparison, but from a studying, like, learning, like, how does Instagram work? How does How's it different than Facebook? I'm still going to put out my own thoughts. But like, how does it work, you know, how do you get people to comment? How do you get, you know, people to download your thing or visit your profile? What does that look like? And it all came back to psychology, but here's what happened with my my feed. I trained my Instagram and my Facebook to show me shit other coaches were selling. Yeah, oh no. I mean, four years in, I was like, I gotta figure out how to change this. I want to see cars. I'm a big Porsche fan. So now my Instagram, my Instagram is, I mean, this morning, it was a four year old hugging an old 911 walking, walking through the parking lot with his dad, and he saw the car, and he was like, Oh, I love that. And you know, I'd rather see that than anything from another coach, you know, but I had to work really hard to train my Facebook and my Instagram to show me the things I was interested in, not what other people wanted me to see. And same thing on LinkedIn, I tell every single one of my clients, I would love your take on this to be careful who you follow, who you connect with, and make sure when you're coming into the LinkedIn space that your connections are potential referral partners, potential collaborators, potential clients, because those connections are going to be the people that see your content, yeah, the most Yeah. How do we make sure that we don't fall into that trap of just connecting with anybody who asks us

Sarah Chan  38:20  
great question. Simple answer. Then people Yeah, when they request to connect with you, the first thing you should be doing is clicking on who they are, yeah, and then spend five minutes of your time and scroll, if you have a MacBook, the way, I know I do scroll and say, Okay,

Suzanne Taylor-King  38:45  
this person's cool. No, yeah, I agree with that a little bit. Yeah, move on for a little

Sarah Chan  38:53  
bit of a discussion there, right? You want to, like, I have a very hard time accepting people out of the US I do, yeah, unless it's maybe from Europe, right? Other than that, I try, I try, really not to you just gotta beg people. You gotta, you gotta really look at their stuff, right? And the better that they have. LinkedIn premium, the better vetted they are.

Suzanne Taylor-King  39:20  
Yeah, agreed. I notice, and this goes for coaches, consultants, service providers. If I see somebody requesting to connect with me, and in their LinkedIn headline, it says, I help coaches or I guide coaches, then I know that whatever they say to me is probably BS. They're just connecting with me to send me their spammy sales messages. So it's a no, it's a no and message to anybody. Be listening to this on LinkedIn. If you send three automated messages before I've even had a chance to reply, and those messages are all about you and your stuff that you're selling, or your PDF or your master class or your nonsense, you're not being of value to me.

Sarah Chan  40:26  
Yeah, pretty simple. How

Suzanne Taylor-King  40:29  
can we help more people understand that

Sarah Chan  40:33  
simple, simple answer, don't do it.

Suzanne Taylor-King  40:36  
Don't do it. Don't do it. Stop doing it.

Sarah Chan  40:39  
Or going to nurture somebody in PMS, okay? Business is a game of chess, not checkers. Okay? I'm not gonna say I'm gonna take that back, because it is absolutely true, check, not checkers. So there is a right way to approach someone and there's a wrong way to approach someone if someone. If I get these all the time, just as much as you do, I will have people DM me and be like, I do this and this, this. I'm like, blah, blah, blah. I'm like, Dude, no, turn off immediately. Yep, I also know how to talk to people that I've got money, because I've been around money my whole life. Yeah, and I've lived in Miami as well. I used to live around people in $5 million homes. And let me tell you something, they don't want to be sold. They want to have a natural conversation. Yes, I lived in South Miami, to be very specific, I didn't live in Brickell. I didn't live in downtown, but I used to be like, I don't know, like, 30 minutes from Brickell. So people that have money, they don't want, they don't like that shit,

Suzanne Taylor-King  41:46  
yeah, and most likely they're not on LinkedIn reading their DM messages. So that part, yeah, don't do it. Just don't do that. Stop doing don't do it. And if you're going to DM somebody,

Sarah Chan  42:02  
and if you don't know how to you can either come to me or come to SDK, because I took someone's entire framework and I copied into my own. GBT, I said, Give me the psychology of this, because he was nurturing me, and I fell for it. And I also bought his course, and I did it, by the way, this is all about the LinkedIn nurturing and DMing people, okay, based off your content. And I was like, Oh, this guy's good. He got me, and I'm a hard person to sell. So I took his I took our entire conversation of putting my GBT, I told it, give me the psychology and how he nurtured me. Broken down, broken down, bit by bit by bit. And I was like, damn, I can slowly go whole course my guy, yeah, fighter, going, if you're going to DM people, you've got to do it, right? Man, yeah, you can't, well, come out here. You like, buy my course

Suzanne Taylor-King  42:59  
of going to a party. Say you were invited to a dinner party. Then there's 12 people. There 12 people you don't know. You just know the host, and the host tells you, look, this is a party of billionaires. You would fit in I would fit in because I know how to have a conversation, how to not lead with what I do and what I have for sale, because I know I'm talking to somebody who could buy it. Yeah, and I think it's a unique ability to be able to have a conversation with well anyone doesn't matter if they have money or not, but have a conversation and be a value. Take, take what I know and what I do and frame it for them, whether they're a trash man, a dentist a doctor an entrepreneur, that is a skill that you need to learn, and I fully believe that's why this whole idea of creating a hyper targeted niche was created. And I kind of think it's BS, because I feel like that is you, you learn to talk to one person, and I think the real skill of entrepreneurship is being able to talk to 27 different types of people. What do you think? Oh, 100%

Sarah Chan  44:45  
I mean, like when I first started my company, I took absolutely everybody, and then my year two, I said I did a personal exercise for me, and I import everyone to do this, because this is super fast. Div, take down all your clients who you have worked with in the past. And I did it for year one. I said, Okay, I've worked with all these people in these niches in this industry. Okay? And what did I do? I said, pro and con of working with this individual, pro and con are working with this individual nice and that figured that helped me figure out my niche. I love it. That is the best exercise you can do for yourself. That's going to tell you whether or not you know what niche you need to go after.

Suzanne Taylor-King  45:36  
Yeah, I totally my. My advice is always no niche until you've worked with 100 people. Yep, go help 100 people with what you want to do, all different ages, all different and just record the data. Who did I like to work with? Who did I get the best results? Yeah, right, and this idea of niching before you have your offers or before you've helped 100 people is an impossible task. Yeah, that that's why so many entrepreneurs ended up pivoting. They launched something or they put something out there and it doesn't sell, doesn't work, blah, blah, blah, and they change it happened to me for the first three years in the online space as a health coach. It was like, All right, do I help 20 somethings? Do I help 50 somethings? No, like, I had to figure out who I actually liked to work with and who I got the best results for. Yeah, and it turned out it it was not who I thought, right?

Sarah Chan  46:53  
I didn't do it like that, though. I did it by who I liked, who was the easiest, because there are been clients for me that I would not take again 100% don't care about the money. Yeah. So I mean, you've got, you've got to learn to love who you work with, because I'm a very pattern person, yeah, and I will notice time after time why I like working with this person, right? Especially with life coach, because they're so emotionally intelligent, which actually makes copywriting five times easier, by the way, because they understand the psychology of how their client thinks, yeah, most of the time they know how their buyer thinks. So it's very easy for me to work with a lot of life coaches. But also, at the same time, my brain is super analytical. So who do I go after? I go after, strategy, ops, business analysis coaches, like that's who I go after. That's how my brain is absolutely wired. So yeah, the emotion side is great. But also the actual analytical side of my brain is always on overdrive, so I don't know, like, really sit yourself down, analyze who you've worked with. Why did you like the person? Why was the process so easy? And maybe the more easier it is for you to work with somebody, the better results you do get. And that is very evident. So that's my advice to you know, entrepreneurs that are just starting out maybe don't have enough experience, as say you and I do. So, you know, that's my advice to everyone, sit yourself down. Why do you like working with this person? What kind of results did you guys get then, so on, so forth, and that will, that will help you create your niche for sure, nice.

Suzanne Taylor-King  48:39  
All right. Last question, I notice in the online space that everyone wants to be high ticket. Everyone wants to be work with wealthy people, right? And everybody wants to have, you know, a 10,000 25,000 $100,000, offer. Few are capable of having that. Yeah. What's your criteria for investing yourself, like when you go to invest in a coach or a program? What's your criteria? And I know it's hard. I know I know it's tough criteria, so that's why I'm asking.

Sarah Chan  49:27  
I have never thought about this question in my life, and so like right now, that's a that's a brilliant question. I am a person that smells. Bs, really, really quickly. Yeah, hi, how are you? Hi, nice to meet you. Oh, exactly. So like when you're charging $25,000 for a program, you better explain to me why it's 25 grand. Yeah. And. And not in the way all like the value stack. Fuck that. Okay, it's not about the stupid value stack. It's about, why are you the most qualified? Because you're not the only one doing the same thing, my homeboy. Okay, you're not the only one, so why should I buy from you and not Joe Schmo over here? Yeah, it's about something. People buy you. They don't buy the stupid offer, right? Okay, let's get that straight. So if you're not unique enough, I take it off.

Suzanne Taylor-King  50:29  
Period, yeah. Period, yeah. That's different. I love that because somebody asked me about being a high end website designer, yeah. And I asked a couple questions, three questions. It's not important what the questions are, but the fact that they didn't know the answer to me, means you're not the person I'm hiring. Yeah, and here was my question, I'll say them, because I think they're powerful. Whenever you go to hire someone who is the best branding agency in the country right now, in the United States, he didn't know. I said, Who is the highest end website designer in the country right now? He didn't know, right? And I said, What is the going rate for an influencer style website, he didn't know. So he's not my ideal client. When he came to me wanting help, and I asked those three questions and he didn't know the answer, I can't help you be that high ticket, high end person. So you go and you learn that information. That's that's your competition. If you don't know your competition, you can't possibly be high end or high ticket. You can't so

Sarah Chan  52:23  
but that should be common sense, though, right? Oh, like, Well, I would not say I this is my message, everyone, do not sit there and think about your competition all day. The best example of this is Michael Phelps versus Chad la clo 2016 Olympics. My LinkedIn should be posted along with this, yes, and then my email at SRQ, copyright gmail.com My phone number is 941-405-9746, so if you guys want to either call or DM me, you can do that on LinkedIn and or you can just text me on

Suzanne Taylor-King  52:55  
my phone. Yeah. Love it. Thanks so much for this. Was fun, candid conversation. Love it. Love you. All right. Coffee soon. Girl, absolutely All right. Thank you. Everyone. Have a great Friday and Happy

Sarah Chan  53:11  
Halloween. Happy Halloween guys,

Suzanne Taylor-King  53:15  
thank you for tuning in to another empowering episode of unlock your way. I hope you found today's discussion inspiring and you're ready to take your business and personal growth to that next level. If you're feeling as fired up as I am and eager to unlock that full potential, I'm here to help you on your journey and provide that personalized guidance tailored to your unique goals and challenges. Simply book a one on one coaching call with me, and we'll dive deep into your business aspirations and see how we could co create a roadmap for your success, and whether you're striving to scale an enterprise or just getting started, I'm here to support you every step of the way to schedule your coaching call, simply visit the website at unlock your way with stk.com click on the book a call button, and we'll turn your dreams into that reality. Subscribe and review on your favorite podcast platform and on YouTube, plus you can join over 800 entrepreneurs in the IDEA Lab Facebook group. Let's make success as an entrepreneur happen together until next time I'm SDK, keep dreaming big. Stay focused, and most of all, have fun while you're doing it,

Speaker 1  54:47  
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