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Author / CEO of Focus Lab
Bill Kenney is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their industries. Focus Lab's past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, LaunchDarkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others. He currently resides in NJ although he would rather be in a Vermont cabin most weekends :)
In this lively episode, host Suzanne Taylor-King interviews branding expert Bill Kenney, author of "Conquer Your Rebrand." Bill explains his step-by-step branding methodology from his book, emphasizing how critical it is for ...