Ep8 Bill Kenney - How Strategic Rebranding Shapes Company Culture

In this lively episode, host Suzanne Taylor-King interviews branding expert Bill Kenney, author of "Conquer Your Rebrand." Bill explains his step-by-step branding methodology from his book, emphasizing how critical it is for messaging and positioning to be unique.

Suzanne and Bill explore best practices around unveiling a fresh brand - whether to gradually "drip out" changes versus having a big reveal. Bill stresses the importance of securing internal leadership buy-in and aligning branding with culture. As he states, "If the founder is not going to be behind it...you're really trying to get everybody dug into it and I don't think you'll get it if you don't do that."

Bill also spotlights how an intentional rebrand can galvanize teams, noting "We all know what we're doing now...That's serious momentum for the organization." Suzanne agrees that brands shape company culture and boost employee advocacy.

Listen to Bill impart more of his 14 years of branding wisdom. Discover why he and Suzanne urge brands not to simply mimic competitors but to determine what makes them special.

Check out this episode and apply what you learn to your own powerful rebranding.