Bret Ridgway

Bret Ridgway's author journey has taken him from being a bestseller in the publishing and public speaking niches to now entering the fun world of being a children's book author. His path has taken him from being a high-ticket telemarketer to a pioneer portal website developer, to the founder of Speaker Fulfillment Services.

In his earlier career he wrote eight business books but then grandchildren came along and he decided he wanted to write something they could enjoy and would be somewhat of his legacy. For some reason the silly phrase "crickets playing croquet" kept going through his mind and that one phrase was the impetus for writing "Games Animals Play (When We're Not Looking).

His previous bestselling business books included "Mistakes Authors Make" and "ABCs of Speaking."

Oct. 6, 2026

Ep82 Bret Ridgway—How to Reinvent Your Business After 60, Use AI to Launch a New Idea, and Turn Books Into Marketing Tools That Actually Make Money

You sent your audience to Amazon to buy your book, and now you have no idea who bought it. That's a lot of readers and no way to follow up. Suzanne sits down with Bret Ridgway, a children's book author with a long career in publishing, speaking, and speaker fulfillment, to talk about what a book can do for your business when you treat it as the front end of your sales process. Suzanne shares a $197 book funnel she bought that turned out to be a full coaching program, and Bret explains why the...

Guest: Bret Ridgway

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