David McIlroy

David McIlroy joined Substack in June 2023 with fewer than 200 subscribers who migrated over from another list. He never promoted it on social media. Today, 99% of his audience has come from inside the platform itself. Suzanne sits down with David, a Substack writer and creator who helps other writers get their best thinking out of their heads and onto the page, to talk about what actually drives growth once the vanity metrics stop meaning anything. David's take is blunt: likes don't tell ...