Maggy Sterner
Brand Message & Positioning Strategist
Maggy Sterner teaches experienced entrepreneurs and professionals how to answer the question, "What do you do?" in one short sentence so they're remembered, referred, and hired.
She learned how to find the essence of complicated stories as a radio and TV reporter for CBS News. Maggy discovered her gift for finding precisely where something was broken - and diagnosing how to fix it - as the user experience analyst at NPR's website.
She uses those skills with her clients who struggle to articulate what they do by being their "decisiveness coach." Maggy believes choosing our target audience, the problem we solve, and simple words to describe it is the foundation for building a business that makes us happy and delivers da monies.
