Ep78 Scott Perry—How to Build a Loyal Audience and Hit Your Annual Income Goal Without Social Media or Funnels

What would happen to your business if you deleted every social media account tomorrow?

Scott Perry did exactly that. His email open rate climbed back above 50%, his annual income goal was done by June, and he runs his entire business in under two hours a day.

Suzanne sits down with Scott, author of Intrepid: Dare to Make a Difference and founder of Creative on Purpose on Substack, to explore what a purpose-driven business looks like when you stop chasing every platform and start building something that actually holds.

In this conversation, you'll discover:

Why solopreneurs and entrepreneurs aren't working from the same resource pool, and how mixing them up leads to burnout

How Scott grew from one to three new Substack subscribers per day by focusing on direct, personal, relevant connection instead of paid ads or content calendars

The way he uses Substack Notes as a raw idea-testing pad rather than a growth tool, and why that distinction changes what you get from it

What Seth Godin's The Dip taught him about the difference between strategic quitting and giving up

Why human connection and belonging are what AI can't replicate, and what that means for how you build your business

Find all the show notes and links here: https://www.unlockyourwaywithstk.com/78