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Join host Suzanne Taylor-King for an inspiring conversation that was originally recorded as part of her interview series, The Productive Entrepreneur Coffee Chat, with video producer and podcaster Jason Croft on this episode of Unlock Your Way with STK. Suzanne and Jason dive into the power of giving value and being an intentional connector.
Suzanne shares an example of how Jason recently promoted her to his network in an authentic way, leading to exciting new connections. She discusses the importance of creating unique content and providing value to build relationships, even when it feels counterintuitive.
Jason opens up about his journey to become a Connector and how he intentionally structures his podcast interviews to shine the spotlight on guests while also positioning himself as an expert. Suzanne praises his interview style and ability to have natural, engaging conversations.
The two explore concrete strategies to expand your network organically, from thoughtful commenting on LinkedIn to introducing people you believe would connect well. Suzanne stresses the genuine desire to see others succeed and the willingness to share the journey with a "go-giver" mindset.
Jason also details how he helps coaches translate their knowledge into impactful on-camera content.
Tune in for an inspiring chat about the power of authentic connection and service in business and life.
Power Content Coach / Podcast Host & Producer / Speaker
In his 30+ years in media, Jason Croft has worked around the globe creating professional content in wide-ranging roles and projects from producing award-winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history. He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera. He's been the successful host and producer of numerous shows including Startup Dallas, The Jason Croft Show, Strategy + Action, Power Content Coach, and Concentric. As a frequent speaker and guest on podcasts, he teaches people how to create leadership-level content. Through his company, Media Leads, business coaches and consultants hire him to build their own Video Visibility Platform.